a.       Title of the course: -

Master of Business Administration (MBA) as awarded by Punjab Technical University, Jalandhar.

 b.      Affiliation: -

Punjab Technical University, Jalandhar (Punjab).

 c.       Approval: -

All India Council of Technical Education, New Delhi.

 d.      Certification: -

ISO 9001 Certified Institution.

 e.       Duration: -

Two-years duration consisting of four semesters.

 f.       Admission Requirements: - For admission to the PTU MCA Program, you
        require:

• Any Bachelor's Degree of minimum three years duration recognised by PTU or any other Indian University (In case of other universities, need to obtain eligibility certificate from PTU).

 g.       Admission Procedure: -

• Total seats are classified in 2 categories. Institute can fill directly 33% of the seats (Management Quota) directly provided the students possess requisite qualification. Balance (67%) seats are filled through a Management Entrance Test - MET conducted by Punjab Technical University.. 

 h.       MBA COURSE CURRICULUM :-

 Semester 1

• MB 101 - Principles & Practice of Management. 
• MB 102 - Organizational Behavior. 
• MB 103 - Accounting for Management. 
• MB 104 - Quantitative Techniques.
• MB 105 - Managerial Economics.
• MB 106 - Seminar on Executive Communication.
• MB 107 - Workshop on Computers for Management.
• MB 108 - Viva-voce.

 Semester – 2 

• MB 201 Business Environment.
• MB 202 Production and Operations Management. 
• MB 203 Human Resource Management 
• MB 204 Marketing Management. 
• MB 205 Financial Management. 
• MB 206 Workshop on Research Methodology. 
• MB 207 Workshop on Information Technology.
• MB 208 Viva -voce. 

 Core Subjects (in Semester 3 & 4)

 Semester – 3 

• MB 301 Applied operations research. 
• MB 302 Corporate legal environment. 
• MB 303Major I
• MB 304 Major II
• MB 305Major III
• MB 306Seminar on Information management system. 
• MB 307Presentation of Training Report
• MB 308 Viva-voce

 Semester-4 

• MB 401 Strategic management. 
• MB 402 Project Evaluation and Implementation
• MB 403 Major IV/Minor I
• MB 404 Major V/Minor II
• MB 405 Major VI/Minor III
• MB 406 Final Research Project
• MB 407 Viva Voce

 SPECIALISATION

 (A) Marketing 

• MB 601 Marketing Research.
• MB 602 Consumer Behavior and promotion mgmt.
• MB 603 Services Marketing.
• MB 604 Product and Brand Mgmt.
• MB 605 Sales, Channel and Logistics Mgmt.
• MB 606 International Marketing.
• MB 607 Rural marketing.

 (B) Finance 

• MB 621 Finance Services
• MB 622 Securities & Portfolio Mgmt.
• MB 623 Mgmt of Banking and Financial Institutions
• MB 624 Direct Tax Planning
• MB 625 International Finance
• MB 626 Working Capital Mgmt.
• MB 627 Mgmt. Control System
• MB 628 Financial Engineering

 (C) HR Management

• MB 661 Organisational Development
• MB 662 Training & Development
• MB 663 Advance Industrial Psychology
• MB 664 Industrial Relations & Labour Laws
• MB 665 Social Security and Labour Welfare
• MB 666 Performance and compensation Management
• MB 667 International Human Resource Management 

 (D) Information Technology

• MB 681 Programming in C/C++
• MB 682 Relational Database Management System
• MB 683 Software Engineering
• MB 684 Visual Programming
• MB 685 Intro. To Computer Network
• MB 686 E-commerce & IT Enabled Services
• MB 687 Advance decision support system

 As per rules and regulation prescribed by Punjab Technical University, Jalandhar (Pb).